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Research papers

Greek tourism in the 1980s widening the market

This paper attempts to explain the thinking behind Aspect Advertising's decision to advertise the attractions of Greece as a tourist destination by using Posters at "off-peak" times of year rather than what had been the previous practice - to support...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Dan O'Donoghue
June 15, 1983
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Citation

O'Donoghue, D. (1983a, June 15). Greek tourism in the 1980s widening the market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/greek-tourism-in-the-1980s-widening-the-market